If you’re past a certain age, you may remember the TV commercials and magazine ads for Tegrin, a coal tar-based medicated soap, back in the 1960s. “You call it ‘just dry skin,’ the tagline went. “Your doctor may call it ‘the heartbreak of psoriasis.’ ”
Even though these ads ran more than 50 years ago, many people still recognize that phrase, “the heartbreak of psoriasis.” This testifies to the power of advertising. But what about the power of story? When will TV or the movies tell us a story about psoriatic disease? From Brian’s Song to The Sessions, filmmakers have introduced us to leukemia, anorexia, polio, Lou Gehrig’s Disease, multiple sclerosis, cancer – you name it. But where’s psoriasis?
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