From Justin Bieber to Lorde, celebrities and bloggers are going bare-faced on social media and opening up about skin problems. And with 25% of women over 30 experiencing acne, it’s not just a teenage affliction
It was on a family holiday that Kali Kushner discovered, abruptly, just how others viewed her skin. “At the end of the day I washed off my makeup,” she recalls. “My nephew said: ‘Why is your face so dirty?’ It took me a minute to realise he saw my foundation as a ‘clean face’ and acne as dirt.”
Soon after, Kushner, 23, from Cincinnati, Ohio, began documenting her struggle with acne on the Instagram account @myfacestory – her experience with the drug Accutane, dermarolling, makeup, scarring, hyperpigmentation, alongside all the ways people have responded to her acne, from her husband, who has been steadfastly supportive, to the traffic police officer who assumed she was a junkie. To her surprise, people began following. Today, with more than 50,000 followers, she makes up part of the growing acne positivity movement.
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