Videos on anti-aging have more impact than videos on skin cancer - Toronto Dermatology Centre
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Videos on anti-aging have more impact than videos on skin cancer

Appearance-based messaging appears to be superior to traditional health-based messages in promoting sun protective behaviours. A group out of Colorado found that a video encouraging sunscreen use to prevent premature aging had a better response in high-school students than a video that emphasized reducing the risk of skin cancer.

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