To kickoff Sun Awareness Week (May 28 to June 3), a new Ipsos survey, conducted for the Canadian Dermatology Association, shows that the vast majority of Canadians agree that it is essential to protect your skin from the sun (93%) and that too much sun ages your skin (94%).
While sunburn continues to top the list of worries for Canadians when exposing themselves to the sun with 62% saying that was their greatest fear concerning sun exposure, concerns over premature skin aging due to sun exposure continue to rise, – up five percentage points this year from 2016 (43% vs 38%) and nine percentage points (43% vs 34%) in 2015. Additionally, more are concerned over the sun causing increasing brown spots on the skin in this year’s survey (30% vs. 25%) compared to 2016.
Positively, year-round sunscreen use continues to rise, and is up 9 percentage points since 2015 (26% vs. 17%). Also, 7 in 10 Canadians say they apply sunscreen when going outdoors (71%), with the same proportion indicating they wear sunglasses with UV protective lenses when outdoors all year around.
Despite these positive results, there is still room for improvement in areas of sun safety awareness. Troublingly, men (55% vs. 67% women) and teens (54% aged 16-17 vs. 62% 34-54 and 63% 55+) are less concerned about increased sun exposure being linked to an increased risk of skin cancer. Also of concern, only one-quarter of Canadians strongly agree(25%) that sunscreen is safe to use and one-quarter agree that the dangers of the sun are exaggerated (24%).
For more information about this study click here.