“Born” public service advertisement

The “Born” public service advertisement (PSA) asks the question: At what age is the color your skin was meant to be no longer beautiful? Showcasing the beauty of skin in infants, toddlers and teens, this PSA asks women to change their thinking, not their skin. “Born” asks young women to stop tanning, because melanoma is the second-most-common form of cancer for teens and young adults 15-29. The ad encourages viewers to learn more about the dangers of tanning by visiting.